August 2019
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Members Benefits

    Members benefits




SEAA only engage qualified and experienced trainers and lecturers for our CPD activities and RES courses.

Below are our CPD trainers and RES lecturers (listed in alphabetical order by surname). Please click on their names to view their bio.


Mr Kenneth Cheok, CPD trainer
Mr Alfred Chia, CPD trainer
Mr Mark Gansham, CPD trainer & RES lecturer
Mr Leslie Goh, RES lecturer
Mr Ku Swee Yong, CPD trainer
Mr Lee Heng Mun, CPD trainer 
Mr Sunny Lee, RES lecturer
Mr Steve Liu, CPD trainer & RES lecturer
Mr Kevin Shepherdson, CPD trainer
Mr James Tam, CPD trainer 
Dr Tan Tee Khoon, CPD trainer
Mr Harold Tan, CPD trainer
Mr Patrick Tan, CPD trainer
Mr Dennis Tay, CPD trainer & RES lecturer
Ms Edith Tay, CPD trainer 
Mr Benjamin Yeo, CPD trainer
Mr Lester Leow, CPD Trainer



Mr Kenneth Cheok                                       

 Mr Kenneth Cheok, CPD Trainer


Kenneth Cheok is a trainer at PropertyGuru. He possesses an all-rounded experience in the Real Estate Industry, having been in the position of a Real Estate Salesperson and PropertyGuru’s Business Development Manager dealing directly with Estate Agents, Salespersons and Developers.


In this rapidly digitizing era, Kenneth advocates from experience that having a strong online presence translates to an improved and sustainable business for salespersons. With the goal of sharing his insights and expertise in online marketing and branding he gleaned from trial and errors, Kenneth creates a series of courses that aims to simplify online marketing for all salespersons.


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Alfred Chia


Mr Alfred Chia, CPD Trainer


Alfred Chia is the CEO of SingCapital Pte Ltd. He has more than 19 years of experience in helping people realise their financial dreams with the right planning tools. Alfred is an approved trainer for the Real Estate Salespersons (RES) course by the Council of Estate Agencies (CEA), helping individuals who intend to pursue a career as a real estate salesperson. He is also a lecturer for Chartered Financial Consultant (ChFC) professional course for the financial industry.


 As an ardent believer in the power of education, Alfred strives to share his knowledge of financial planning through as many conduits as possible. He is the Creator and Chief Trainer for the popular program, 'Singapore Accredited Mortgage Planner', for real estate professionals and financial planners. Alfred is also well-sought after by companies and corporations that look to him for proper business solutions to steer them in the right direction.


Alfred holds a degree in Bachelor of Science from the National University of Singapore and various professional qualifications including Certified Financial Planner (CFP) and Chartered Financial Consultant (ChFC).


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Mr Mark Gansham



Mr Mark Gansham, CPD Trainer and RES lecturer


Mr Mark Gansham graduated from the University of London with a Bachelors Degree in Economics.  He is also ACTA (Advanced Certificate In Training And Assessment) qualified, a pre-requisite to train WDA's Workforce Skills Qualification (WSQ) programs.


Mark has been a real estate practitioner for 18 years and has vast experience in sales and lease transactions of both the public and private residential market. He has vast knowledge in areas of HDB and Private Residential Properties.


Mark has extensive experience in Real Estate training. He is involved in training in Area of Rental & Sale of Public and Private Properties as well as Skills based training. He has also been committed in training salespersons on Ethical Practices and  Professional Behavior.


Currently, he is a Business Head as well as a CPD trainer with an estate agent that is part of an international property consultancy.


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Mr Leslie Goh


Mr Leslie Goh, RES Lecturer

Mr Leslie Goh is a Licensed Appraiser in his own valuation practice.  His work experience in the real estate industry over the last 30 years includes agency work, facility and project management and fire safety management. 


As a trainer, he has taught at two of Singapore’s polytechnics and private educational institutions. Currently, he is an associate trainer with the Building & Construction Authority. Leslie holds a B Sc (Estate Management) and is a member of the Singapore Institute of Surveyors and Valuers.  


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 Ku Swee Yong

Mr Ku Swee Yong, CPD Trainer

Mr Ku Swee Yong is the CEO of International Property Advisor Pte Ltd in Singapore. He was a Director in the Real Estate Centre of Expertise at Société Générale Private Banking, responsible for advising clients on real estate investments, the Director of Marketing and Business Development at Savills Singapore and the General Manager at Far East Organization's Indonesia office.

He holds an MBA in Marketing from University of Hull, UK, and completed his BSc in the Imperial College, University of London, UK and the Institut Louis Pasteur, Université de Strasbourg, France.

Swee Yong's opinion is regularly featured in the Straits Times, Business Times, 新明日报, 联合早报, Channel NewsAsia, TODAY etc. He has published 4 books on the property market: Real Estate Riches, Building your Real Estate Riches, Real Estate Realities and Weathering a Property Downturn.

He is also an adjunct lecturer in the National University of Singapore.

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Lee Heng Mun

Mr Lee Heng Mun, CPD Trainer


Mr Lee Heng Mun has been in the real estate industry for more than 33 years and is currently a KEO of an estate agent. He has held senior positions in both large and privately owned real estate companies and has also worked in real estate consultancy firms, servicing high network clientele. Mr Lee’s experience includes the sale and leasing of industrial,     commercial as well as residential properties.  He was involved in the launch of several residential projects and the divestment of many large projects. In addition, he has assisted clients in evaluating acquisitions both locally and overseas.


Mr Lee holds a B. Sc degree in Estate Management and is a licensed valuer. He is also a member of Singapore Institute of Surveyors And Valuers.

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Mr Sunny Lee

Mr Sunny Lee, RES Lecturer



Mr Sunny Lee has some 30 years of experience in the real estate industry. He has worked in both public and private sectors, holding various senior positions covering investment, residential and commercial sectors.


Sunny holds a Bachelor of Science Degree (Estate Management) and a Master of Science Degree (Property Maintenance & Management) from the National University of Singapore. He is a licensed Valuer and a registered Salesperson; and is a member of the Singapore Institute of Surveyors & Valuers. He is also ACTA (Advanced Certificate in Training & Assessment) qualified - a needed requirement to train WDA's WSQ programs.


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Steve Liu

Mr Steve Liu, CPD Trainer and RES Lecturer


Steve is currently holding the position of Agency Director in a local real estate agency. Prior to that, he held various appointments including Head of Business Unit in an international property consultancy firm, looking after a team of 50 salespersons as well as Division Director with a large real estate agency company. Steve has been a real estate practitioner for many years and has experience in sale and leasing of public and private residential properties, residential properties under construction, offices and shops. Over the years, he has developed and conducted several real estate CPD courses.

Steve holds a Bachelor Degree in Engineering from University of New South Wales, Australia, Certificate in Element in Conveyancing Practises and other professional qualifications in training and real estate.


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 Mr Kevin Shepherdson, CPD Trainer


Kevin Shepherdson is the CEO and Co-founder of Straits Interactive Pte Ltd. He is also a professional member of the International Association of Privacy Individuals and has been active in providing training and consultancy to companies in relation to the Personal Data Protection Act. Kevin brings his experience in marketing and technology to Straits Interactive from Oracle, where he was head of the demand generation, customer intelligence and call centre for Asia Pacific. Having worked with American MNCs, Kevin is familiar with data privacy and protection laws in US and UK. He also owns a training and consultancy company where he specialises in sales, marketing and communication. Kevin is also a core professional development (CPD) trainer at the Singapore Association of Estate Agents as well a trainer for the Singapore Memory project.


Kevin holds a MSc degree (Internet & Media), Bachelor of Arts & Social Sciences and is a certified Master Practitioner in NLP, Neuro-Semantics as well as Hypnotic Communication. 

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Mr James Tam, CPD Trainer

Mr James Tam has more than 30 years of experience in the service line. He started out in the airline industry before moving on to insurance and eventually into real estate. During the past 20 years, he has marketed several property projects and was involved in the sale and rental transactions of many private properties.

Mr Tam also has extensive experience in Real Estate training. In his last appointment as the Associate Director (Training and Development) of a leading real estate company, he was responsible for the setting up of the training department and had to organise seminars, develop and train programs and CPD curriculum activities for the company. Mr Tam is also ACTA qualified which is a needed requirement to train WDA's WSQ programs.

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Dr Tan Tee Khoon, CPD Trainer


Dr Tan Tee Khoon is currently the Key Executive Officer and Managing Director of an estate agent that is part of an international property consultancy. He has been active in the real estate industry since 1990. He has worked in both public and private sectors, holding various senior positions in residential, property and project management sectors.

Among his credentials, Tee Khoon holds a Cert-in-REA, Bachelor of Science(Building) and a Master of Business Administration in Marketing. In addition, he studied business law and holds a doctorate in marketing. He is a certified Business Planning Consultant and a member of the Singapore Institute of Surveyors & Valuers.

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Mr Harold Tan, CPD Trainer


Mr Harold Tan is the Real Estate Development Advisory Director for Vestasia Group.  He has some 30 years of experience in the real estate industry having worked in both public and private sectors, holding various senior positions covering development, investment, commercial, retail, industrial and residential sectors. He has managed joint venture developments in the Asia-Pacific region comprising mixed used developments and townships. 

Harold holds a Bachelor of Science Degree (Estate Management)(Hons) from the National University of Singapore and a Master of Business Administration Degree from the University of Georgia (USA). He is a Member of the International Council of Shopping Centers (ICSC), the Singapore Institute of Management, CORENET Global (Global Organization for Corporate Real Estate Managers) and the American Chamber of Commerce.

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Mr Patrick Tan, CPD Trainer


Mr Patrick Tan is the Founder and Chief Executive Officer of the law firm M/s Fortis Law Corporation. He specializes in commercial litigation and dispute resolution, wealth and legacy management, and real estate. He is an Advocate & Solicitor of the Supreme Court of Singapore, Commissioner for Oaths, a Fellow with the Singapore Institute of Arbitrators, and an accredited Mediator, appointed by the Singapore Mediation Centre and the Primary Dispute Resolution Centre of the Subordinate Courts of Singapore.

Patrick holds a LL.B (Hons) at the University of Nottingham. He received top honours, clinching several academic prizes in land law, company law and partnership law. Whilst at Nottingham, he served as an editor on the editorial boards of the University's law society and Malaysian and Singaporean Society.

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Mr Dennis Tay, CPD Trainer and RES Lecturer


Mr Dennis Tay is the Director of Corporate Real Estate Services of VestAsia Group. He has more than 30 years experience in the real estate industry and had worked for both listed property developers and international property consultancy. His experiences include sales and marketing, investment transactions and training. As general manager of marketing, he was involved in the sale and marketing of large regional township projects in China, India, Indonesia and Vietnam as well as iconic projects under the group’s portfolio.


Dennis was formerly managing director of an international property consultancy based in Beijing, China. He worked closely with institutional investors, fund managers and overseas developers to source and facilitate cross border deals within Asia. 


Dennis holds a Degree in Estate Management and a Master’s Degree in Business Administration from the National University of Singapore. He has a Diploma in Marketing awarded by Chartered Institute of Marketing,UKand WSQ Advance Certificate in Training and Assessment (ACTA).


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Edith Tay


Ms Edith Tay, CPD Trainer


Ms Edith Tay has more than 15 years of experience in Real Estate, of which more than 12 years are on Singapore Commercial and Industrial Properties.

Her previous years representing DTZ, Knight Frank, SembCorp, have imbued in her a strong and substantial foundation in commercial real estate.

Her commercial real estate experience spans across various sectors. Her understanding of the business requirements in Education, Healthcare and Hi-tech manufacturing sectors, has helped her contribute to their relocation and expansion decisions of some MNCs and global companies. She has also successfully crafted Built-To-Suit solution for a "Design & Built" project for an aerospace company.


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Ben Yeo

Mr Benjamin Yeo, CPD Trainer


Mr Benjamin Yeo graduated from the National University of Singapore (Honours) and served in the Singapore Government Legal Service from 1979 - 1983. His main areas of practice include Conveyancing, Real Property, Commercial and Corporate Law. He served as the Deputy Registrar of Land Titles and Deputy Controller of Residential Property before joining the private sector in 1983. Benjamin has extensive experience in both simple and complex transactions, such as franchises, joint ventures, corporate mergers, property development and collective land sales.


He has worked with an extensive clientele including multinational corporations, banks, government agencies, property developers and retail chains. In 1993, Benjamin co-founded M/s Yeo Wu & Thian and headed the Admin & Personnel and Conveyancing Departments. In 2001, he also co-founded Infinitus Law Corporation, heading its Admin & Personnel and Conveyancing Departments. He was a tutor for Conveyancing and Real Property in the Post-graduate Practice Law Course for graduate lawyers from 1986 to 1992. He was also a Commissioner for Oaths and Notary Public from 1996 to 2002. Benjamin's practice covers overseas countries such as China, Malaysia and Indonesia. He also advises on project start-ups, international transactions, business strategies and corporate planning and management


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Lester Leow
Mr Lester Leow, CPD Trainer

Mr Lester Leow graduated from the National University of Singapore with a Bachelor of Science in Estate Management. Currently he is the Director 
of an estate agency that manages the investment and sales portfolio. Lester brings with him a wealth of experience in corporate real estate, business development and real estate fund experience. 

His past experiences with developers included functions in business development and marketing of local and overseas projects (residential, office and integrated developments). He also has exposure in handling listed & private equity fund, where he was the pioneer team in an Industrial REIT IPO and involved in a MNC real estate fund business unit in as the Vice President. In his 15 years of experience, he has transacted more than $300M worth of investment sales and corporate leases.