Professional Personal Selling (PPS) - An Introduction & Overview of Essential Techniques

16 Apr 202016 Apr 20202pm-5pm
Online-Learning via Zoom
Course Details
Course CategoryGeneric
Course Level
Course Fee
Non-member: S$60
Ordinary Member : S$40
Associate Member : S$40
Affiliate Member : S$40
KEO Connect Member : S$40
Course Overview

Professional Personal Selling - An Introduction & Overview of Essential Techniques
*This course is not eligible for NTUC UTAP funding

Trainer: Harold Tan

*Note: This workshop will require the full participation of trainees

Duration: 3 hours. With a 15-minute class break.
2 Generic CPD credits will be awarded upon completion.

Course Synopsis:
Professional Personal Selling (PPS) is a strategy that salespeople use to convince customers to purchase a product or service. The salesperson uses a personalized approach, tailored to meet the individual needs of the customer, to demonstrate the ways that the product or service will benefit him.

In the Digital Age with disruptions caused by new business models and Artificial Intelligence(AI),  Personal Selling skills become even more important. It differentiates you and helps you to rise above the masses. Learn the techniques to make your customers feel understood, appreciated and cared for.

It helps you to brand yourself as a true professional and prepares you to handle the big exclusive deals where the wealthy have specific needs and expectations that are unique to themselves.

If you handle the sale of luxury properties, commercial properties, shophouses and en bloc sales, this course is will help you understand that each stage of the sales process is important in getting the deal completed properly.

How do you tailor your approach, prospecting, and sales strategy to cater to this segment?  What are the various techniques for handling objections and closing the sale?

This course is useful not only for Real Estate Salespeople, Team Leaders and KEOs. It is a skill for anyone doing business development, consultants selling ideas and concepts to the Board of Directors and decision-makers. It gives a practical 5-step programme that anyone can pick up and use immediately.

This is a practical class done in a workshop style, limited to no more than 30 pax per class to enable practice and feedback. Class attendees must be prepared to participate actively, be videotaped and critiqued by fellow class participants in order to enjoy the benefits of EXPERIENTIAL LEARNING. The workshop combines short lectures, videos, roleplays and actual demonstrations to acquire these critical skills.


For 16 Apr 2020
Mr Harold Tan (Click
here for more info.)