Introduction to Social Media Strategy – Marketing in a Digital World

Generic Category: Digital Fluency (2  CPD credits awarded, subject to KEO’s approval)

Course Duration: 2.5 hours

Funding: Eligible for UTAP funding (for NTUC Union members, click here to find out more)

Course Synopsis:

This lesson is designed to equip the attendees with a basic social media marketing strategy. The attendees are expected to learn social media strategies and common advertising avenues. It covers the common online marketing principles and methodologies, the do and the don’ts. The aim of social media marketing is to link consumer orientation with exchange using and a long-term planning outlook. This course is best suited for beginners up to intermediate levels.

Course Objective(s)

– Understand common terms in social media marketing

– Basic social media channels

– Common strategy

– Basic Advertisement

ABOUT THE TRAINER

Algene Toh

Marketing Director, Asset Investment Brokers Pte. Ltd.

Trainer, Certificate in the Marketing of Marketing Foreign Properties & Various CPD Courses, ACLP

Algene has been a real estate practitioner since 2003 and has over 17 years of practice and experience under his belt. He started off marketing public housing and had transacted hundreds of HDB flats. He moved on to market private residential properties and eventually to commercial and industrial properties.